If you’re on the front lines of marketing, you know how frequently we face that frustrating search for the exact image, presentation, or video we need. When we lose 1 out of 5 days just searching for the right files, an opportunity to get back in control of our digital content and bottom lines is top of mind.

As we get ready to launch a new and affordable version of our Starchive platform, we are looking to stay on top of digital content trends in our product development. Here’s a peek into what we see as the most important considerations for digital content management in 2019. Head on over to Marketing Land for the full story.

• Content marketing moves beyond marketing for easier access
• Growing video content leads to more metadata and automation
• Privacy and security grow more important along with cloud storage
• Old content becomes new again
• Analytics become more important
• Content is optimized for new uses
• AI helps add context to enhance content
• Move to the cloud accelerates
• New high-value uses of digital content emerge
• Predictive asset management will improve bottom and top lines

How are you leveling up your content strategy in the New Year? Let us know in the comments below.